What is Anchor Text? Types of Anchor Texts
Anchor text is extremely important in SEO since it influences search engine rankings and user experience. Understanding its relevance is critical for successful content optimization. Anchor text acts as clickable text within a hyperlink, directing users to relevant online resources. It not only reveals the topic or substance of the linked page, but it also provides context to search engines, allowing them to better grasp the content’s relevancy and improve its ranking. In this blog, we will discuss What is Anchor Text? Types of Anchor Texts.
What is Anchor Text
Anchor text, often known as link label or link turtle, is the visible portion of a hyperlink within content. Clicking on this hyperlinked section takes users to another internet source. Anchor text, which typically consists of one or more clickable words, serves as keywords for the linked content.
Anchor text, which is typically shown as blue underlined text, follows web standards. Keywords in anchor text are important because they serve as signals to search engines about the topic of the linked web page
7 Types of Anchor Texts
There are many different forms of anchor text available online, but not all of them are useful. Spammy anchors should be limited to avoid search engine penalties. Let’s narrow down the list and identify the most beneficial anchor text types for website SEO.
1. Branded Anchor Text
These anchors prominently display your brand name, often along with keywords. For example, when users click on “Internal Link Juicer,” they are sent to the website’s homepage. This form of anchor text not only promotes brand identity but also allows visitors to link specific keywords with your business.
2. Partial Match Words/Phrase Match Anchor Text
Anchor text that is a partial match or phrase match contains keywords that are relevant to a given page but are not localized. It may contain a few words that just partially match the sought keywords. For example, clicking on “Setting up Your Link Counting” takes you to a page that explains how to set up link counting. While not as specific as exact match words, it does give users an indication of the connected content.
3. Random Anchor Text
Random anchor text lacks specificity and does not contain the desired term. For example, “This Article” could take you to a certain blog post without explicitly stating the topic. While not optimal for SEO, it can nevertheless generate clicks if used correctly within the content.
4. Exact Match Link Text
This form of anchor text perfectly matches the connected page’s core or money keywords. It is considered quite helpful for SEO, particularly when combined with localization criteria. For example, if the focus keyword is “best practices internal linking,” the anchor text may read.
5. Related Anchor Text
Related anchor text connects to a page that includes variations of the target keywords. Similar to partial match keywords, related keywords may not contain the precise keyword phrase. This form of anchor text helps search engine crawlers better grasp the linked material and contributes to a diverse link profile in order to avoid penalties.
6. Generic Anchor Text
Generic anchor text does not include a specific keyword and instead depends on the surrounding context to give users a notion of the linked content. Examples include “Click Here” and “See More.” Despite their basic appearance, these anchors can nonetheless be efficient at attracting clicks due to their clear calls to action or direct attention to the link.
7. Naked Link Text
Naked link text is the raw URL copied into the content, which is clickable. It is frequently encountered in the references or citations at the end of an article. While not visually pleasing, naked link text leads directly to the linked site.
Importance of Anchor Text in SEO
Anchor text is important in SEO (Search Engine Optimisation) because it helps search engines understand the relevancy and substance of a webpage. During the crawling and indexing process, search engines examine the anchor text of inbound links to determine the topic of the connected page. Effectively optimized anchor text has the potential to increase a website’s exposure and rating in search engine results pages. Using precise and descriptive anchor text related to the linked page allows search engines to effectively categorize and rank the webpage. It provides search engines with more context about the content, allowing for better alignment with relevant search queries.
Anchor text guides users by providing information about where a link will take them before they click, so improving their surfing experience and optimizing online navigation. By optimizing anchor text, businesses, and website owners can increase organic traffic and improve their website’s exposure in search engines, resulting in more conversions and online success.
Final Thoughts
In SEO techniques, cultivating a wide and credible anchor text profile is critical. While exact match anchor text was once popular, search engines now prefer a more natural and diverse approach. As a result, it is critical to use a range of anchor texts that are relevant to the content, context, and user experience.
By maintaining this balance, websites can improve their exposure and rankings while also providing a great user experience. For organizations looking for comprehensive SEO solutions, collaborating with a reputed agency like Pricod Agency may give vital experience and advice.
